Chapter 5: The Name
I knew that was going to be the brand name from beginning. However, my rational "classically trained marketing" brain was screaming talk about the benefit or ingredients "how are people going to know what this is or does?"
I spent over 4 months thinking about this but I kept coming back to Lovebird. I didn't care it didn't talk about ingredients and benefits, it spoke to my heart.
It is the emotion I feel as a new father. I wanted to provide love, protection, and ascension for my daughter.
It is my nickname for my daughter.
It represents the most powerful force in the world - Love. A force that can make this world a better place if everyone could come from a place of love.
Also, I was listening A LOT to the "Blackbird" by the Beatles...Lovebird singing in the dead of night, take these broken wings and learn to fly..." Thank you Beatles!
Rise & Fly Lovebird!