The birth of my daughter was a powerful experience.

I was in awe of my wife's strength, the perfection of my daughter from her first cry, and the gratitude of becoming a dad. I felt a responsibility to rise above my autoimmune disease to provide love and protection. That feeling became a calling. Working in the big food industry, I knew there was a better way to make food for myself and my daughter.

My purpose is to help my family and yours eat better so we can all rise and fly with food from the earth, lightly sweetened by nature.

The first product is cereal because I love it and so does my daughter.  Breakfast is the most important moment of the day to set your intention and nourish your body with food free of high inflammatory ingredients and full of whole food nutrition.

Rise & Fly,

Parker & Yukiko